Did you know the average person spends approximately two hours on social media per day? With this in mind, it is understandable that influencer marketing – which leverages social media stars’ popularity to promote brands, services, and products – is now considered one of the most lucrative and fastest-growing advertising segments in the world.
While this is true, some are still skeptical about what influencer marketing offers. Please keep reading to learn more about what is influencer marketing, how it can benefit your business.
What Is Influencer Marketing?
Influencer marketing focuses on using popular individuals who have large social media followings to share your brand and your overall message. Instead of marketing to consumers directly, you hire, inspire, or even pay influencers to share this information for you.
Usually, influencer marketing campaigns complement and work alongside content marketing and social media marketing. You can use a specialty management tool to help you track the influencers and efforts you are making, too.
Now that you know what it is, it is time to dive into influencer marketing’s benefits for your business.
Build Trust Quickly
Influencers have already built credibility, trust, and relationships with their fans. People who follow them respect the recommendations they make and the content they share.
When you share influencer’s content, you gain more attention, and they often begin sharing yours, too. This means your message is put in front of an engaged and active audience.
Grow Brand Awareness
Influencer marketing can help expand your positioning and reach in the online marketplace. With influencers’ help, you can spread information about your story, your brand, who you are, and what solutions you offer.
The contributions that influencers make regarding brand awareness are some of the biggest benefits of social media marketing.
Offers More Value to Your Audience
Inbound marketing aims to deliver content that solves problems, inspires your target audience, and provides answers to questions. Influencer marketing embraces all of this since influencers already know what their fans are looking for.
As a result, it means you can leverage the content they share to provide more value to your audience.
Develop Long-Term Influencer Relationships
It is important to note that influencer marketing campaigns are not just about the metrics – the goal is to build relationships. Establishing a rapport with influencers will create strong and ongoing relationships that help to drive long-term results for the influencer and the brand.
Approximately half of all marketers will engage in influencer partnerships that last six months or more, and 37% of influencers have claimed they are working with brands longer rather than just offering one-off services.
Building Your Brand with Influencer Marketing
By now, you should know the answer to the question, “what is influencer marketing.” With this information, it is clear that this is an effective way to build awareness of your brand.
If you have never engaged in this type of marketing plan, now is the time to try it out.
Are you interested in finding more helpful information and resources? If so, be sure to check out some of our other blogs.
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