In the ever-evolving world of streetwear fashion, establishing a strong online presence is crucial for the success of your brand. With the market becoming increasingly competitive, it’s essential to go beyond the basics of SEO and social media marketing to make your mark.
According to Yahoo Finance, the global streetwear market was valued at $1,87,582.9 million as of 2022. Within the next few years, this streetwear market will grow even bigger. Thus, needless to say, marketing a new streetwear brand online has become more important than ever.
In this article, we’ll delve into a few specific strategies that can help your new streetwear brand stand out in the crowded digital landscape.
Define Your Unique Brand Identity
Before diving into the world of online marketing, it’s imperative to have a well-defined brand identity. Streetwear is all about uniqueness and self-expression, and your brand’s identity should reflect these principles. Spend time crafting a brand story that resonates with your target audience and sets you apart from the competition.
Consider your brand’s core values, aesthetics, and the message you want to convey. What makes your streetwear brand unique? Is it a particular style, a commitment to sustainability, or a connection to a specific subculture? Your brand identity should be consistent across all your marketing efforts, from your website design to your social media content.
Invest In High-Quality Visuals
Streetwear is a visual industry, and your online presence should reflect this. Invest in high-quality visuals that showcase your products in the best light possible. This includes professional photography of your clothing, accessories, and lifestyle with shots that align with your brand’s identity.
Do a photoshoot that tells a story rather than simply winging it. These editorial-style photoshoots can help capture the true essence of your streetwear brand and showcase it to your target group (TG). Your TG, in return, will have a better and easier time interpreting what your brand is all about by going through these photographs.
If you have the budget, collaborate with skilled photographers, models, and stylists who understand the streetwear aesthetic. You can also work with location scouts to hunt down the ideal spots for carrying out the shoots.
Leverage Influencer Marketing Strategically
In the streetwear industry, influencer marketing can be a game-changer when done right. However, it’s not about throwing money at celebrities with millions of followers. Instead, focus on finding influencers whose style and values align with your brand.
Get in touch with micro-influencers who can help connect your streetwear brand with its audience. First, however, make sure that the influencer’s audience is the TG you want to cater to. Collaborate with them to showcase your streetwear brand and its products.
Connect with these influencers on a human level so that they integrate your brand and products into their lifestyles. Authenticity is key in streetwear, and consumers can easily spot inauthentic partnerships. Ensure that the influencers you choose genuinely resonate with your brand and its values.
When it comes to social media marketing, don’t hesitate to try TikTok influencer marketing as a strategy. Influencer marketing on social media platforms like TikTok is all the rage right now. TikTok influencers handle the marketing campaigns of all sorts of top brands these days. Thus, there’s no reason why you shouldn’t make the most of these influencers as well.
According to OpenInfluence, TikTok creators are currently raising the standards of creativity and popularizing various types of new content genres. These qualities make them perfect for promoting your streetwear brand, especially to the newer generations.
Create Engaging Content
Content marketing remains a powerful tool for online brand promotion. Don’t just showcase the products from your streetwear collections. Instead, create engaging and informative content centered around the brand and products. You can also make the most of blog posts and video content that explore streetwear trends and style guides in general.
Engage with your audience by doing various Q&A sessions or polls on social media. Also, reply to their comments and messages. The more you engage with them, the more likely they are to appreciate your brand’s overall messaging. That way, you can build a community around your brand and strengthen your online presence.
Build An E-Commerce Experience
Think of your website as the digital storefront of your streetwear brand. When you think of it like that, it’s easy to see why the site must provide an exceptional shopping experience. Therefore, make sure your brand’s e-commerce platform has all the qualities of a user-friendly and visually appealing website.
Consider implementing augmented reality (AR) or virtual try-on features if applicable to your products, as this can increase confidence among online shoppers. Moreover, optimize your website for speed, as slow-loading pages can deter potential customers. A seamless online shopping experience not only attracts customers but also encourages repeat business and referrals.
Embrace Limited Drops And Exclusivity
In the streetwear industry, scarcity and exclusivity can be potent marketing tools. Limited or exclusive edition drops are, therefore, perfect for creating buzz and anticipation among your TG. This FOMO – fear of missing out – strategy, according to Forbes, is the key to good marketing. In fact, FOMO marketing is not even new in the world of streetwear. This exact strategy has helped many brands similar to yours grow very big within a short time.
Take the case of Supreme, an American clothing and lifestyle brand. As told by The Brand Hopper, FOMO-based marketing fuelled Supreme’s meteoric rise from a small skateboarding shop to a global cultural phenomenon. At its prime a few years ago, this brand was valued at over a billion dollars. Thus, by emphasizing exclusivity and scarcity, you can not only boost sales but also strengthen your brand’s identity in the streetwear world.
Marketing a new streetwear brand online requires a strategic approach that goes beyond the basics. Remember that building a strong online presence takes time and consistent effort. Be patient, adapt to the changing landscape of digital marketing, and always keep your audience at the forefront of your strategies.
With the right approach, your streetwear brand can thrive in the digital age and become a sought-after name in the fashion industry.
Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.