Tech & Gadgets

How To Promote Your Mobile Game: A Step-By-Step Guide

By Arnab Dey

April 19, 2022

Mobile Game

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It took a long time to make a game in the early days of video game creation.

The game has to be written and coded from the ground up by the developers. Everything from the most basic pieces to the most complicated systems had to be coded.

And by everything, I mean literally everything.

We’ve seen a growth in video games, and this craze has spread to mobile gaming, which first became popular in Japan in the early 2000s. Europe and the United States required a few years to catch up with the trend.

The video gaming industry will expand to a $93 billion sector by 2024. The whole video game market is dominated by the mobile gaming sector. Mobile games are already a multibillion-dollar industry, with sales predicted to reach $56.6 billion by 2024.

If you have played those video games on, you must know the difference between them and mobile games. Hence, the tactics of promoting them are also different.

Find Out The Steps To Promote A Mobile Game Here:

Step 1: Research The Market

To prevent creating a game for an uninterested audience, thorough market research is required.

Find out what kinds of games are popular and what subcategories are popular.

Use to locate trending search phrases on Google, the world’s most popular search engine, if you’re performing research before building a game. It’s typically a decent sign of some interest to see what people look for.

If you’ve already created a game, do some research on your competition.

Step 2: Learn From Your Competitors

You should develop a list of everything of interest when surfing to learn from your app competition. Take a look at various customer reviews.

Pay attention to the titles, screenshots, and descriptions of your competitors. Make a mental note of the screenplay for their video. Examine where and how they use keywords throughout their app listing.

Putting your mobile game up with the rest of the app forest isn’t enough to promote it. You must completely prepare yourself if you want to succeed.


Planning entails completing your study prior to making any decisions. After all, a game with more features has a higher chance of fame and money.

Step 3: Test The Game

Testing is something I always recommend.

Take a look at the statistics if you’re as unsure as I am. They are not deceitful.

Make sure to test your items and ensure that they meet industry quality standards.

You want to fix as many bugs as possible before your scheduled launch date, but you should concentrate on poor game design flaws.

Step 4: Work On ASO

Without effective app search optimization (ASO), mobile game advertising is rather challenging.

You’ll have the bare minimum of experience necessary to tackle your mobile game’s ASO if you’ve done your study and understood your competitor’s point of view. Almost 70% of mobile consumers use app store search to find new apps.

When you switch off your marketing initiatives, your game will vanish off your audience’s radar without organic traffic from the app stores.

Organic traffic is critical to the survival of any mobile game. It’s obvious that the quantity of installations you may expect is directly proportional to your game’s ranking in the app store.

Step 5: Run A Campaign On Social Media

Use social media to run sponsored marketing.

You may market your mobile game on various social media networks, but the idea is to figure out what works best for your game and target your efforts appropriately.

You’ll need eye-catching artwork, gaming footage, and a compelling message.

Consider your target audience and what could pique their attention. These kinds of creatives are worthwhile, despite the fact that they take time and money.

Step 6: Conduct Cross-Promotion

Cross-promotion is a cost-free method of promoting mobile games. You may cross-promote a mobile game in your other games or approach other creators to see if you can work anything out.

Cross-promote your games by looking for developers in related online communities.

Advertise in other mobile games and applications as another opportunity to cross-promote. As you may be aware, in-app advertising is a common monetization approach in which developers display advertisements in their app or game in exchange for ad money.

Final Takeaway

Today’s game technologies, such as Unity and Unreal Engine, enable current game creators to skip ahead and save a significant amount of time.

These engines drastically reduce game creation time, resulting in a larger density of games available on marketplaces and app stores. In addition, the price of developing a mobile game on an existing framework will be lower, allowing you to increase your marketing budget.

Once you have increased your marketing budget, you can follow these steps to promote your game, and if you do these right, it will work!

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Arnab Dey

Arnab is a passionate blogger. He shares sentient blogs on topics like current affairs, business, lifestyle, health, etc. To get more of his contributions, follow Smart Business Daily.

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