If you’ve been feeling like your website isn’t getting the love it deserves, you’re not alone. Many business owners find that their site is losing visitors as time passes. While there could be many reasons for this, today we’ll discuss the most common ones. By understanding why people are bouncing off your website, you can put a stop to it and start seeing more traffic and conversions!
1. Your Website is Not Mobile Responsive
More and more people are using mobile devices to access websites these days. Some studies suggest that over 68% of all site visits are already coming from mobile devices. This means that your website needs to be mobile responsive. If you do not have a mobile-responsive website, people will not be able to access it on their phones and tablets. And if they can’t access it, they’ll leave as soon as they get there. That means lost visitors who would have probably converted to buyers.
2. Your Site is Loading Slowly
If your website is taking more than ten seconds to load, you’re going to lose visitors. We live in a world where people are now conditioned to expect fast loading times. If people have to wait for more than ten seconds, they’re going to leave your site. Slow loading times not only impact your bounce rate but can also hurt your SEO rankings. You need to do something about it to improve the user experience.
3. Users Can’t Find What They’re Looking For
If people can’t find what they’re looking for on your site, they’re going to bounce off of it. This could be because your site is poorly organized or the navigation buttons are confusing. You need to make sure that the most important pages are easy to find. Don’t assume that just because your pages are popular, people can find them. You need to make sure that people know where they’re going and how to get there. Otherwise, they’re going to leave without taking any action.
4. Misleading Meta Descriptions
Meta descriptions tell people what your page is about. They’re used by search engines to provide users with an overview of the page’s content. If you use misleading meta descriptions, you’re going to lose visitors who will hit the back button as soon as they arrive. Your meta descriptions need to be clear, concise, and engaging. However, they also need to reflect on what the page is about. If not, people will feel like they’ve been tricked and leave.
5. The Site Looks Insecure
If people get a bad feeling about your site’s security, they’re going to leave. In today’s world, online security is extremely important. If you run a business that requires payment information, you can’t afford to look insecure. If people think that your site’s security isn’t secure enough, they won’t make purchases.
You need to assure them that shopping on your site is safe and secure. If you don’t, people will find another way to buy what they want, and that will most likely be from your competitors.
6. Technical Errors
Technical errors like broken links and error pages will make people leave your site. Nobody wants to see 404 and 500 error pages. If you’re receiving these errors, your site is probably not being maintained. These errors are often a sign of a lack of upkeep. You need to fix these errors so that people don’t hit the back button while browsing your site.
7. The Site Looks Ugly
If your site looks outdated, old-fashioned, or plain ugly, people will leave. Today’s website design trends are constantly changing. This means that you need to keep up with the times or you’ll be left behind. You need to make sure that your site looks fresh, new, and attractive. If people can’t find anything modern about your site, they’ll assume that you’re not up to date and leave.
Your website is your shop’s window to the world. If you want it to be effective, then you need to make sure that people have a great experience. If people don’t like what they see, they’ll leave without converting and you’ll lose potential buyers. Whether you need Long island WordPress Theme Design, redesign, or any other aspect of web design, a professional is the wisest choice for the job. That way, you can have a responsive site that doesn’t push visitors away.
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn