A Beginners Guide to Social Media Marketing

Beginners Guide to Social Media Marketing

If you are new to the world of social media marketing, then you likely have a lot of questions. This guide is here to help by outlining everything that beginners need to know to get started in social media marketing.

How to Get Started in Social Media Marketing?

The first step to getting started in social media marketing is to choose which platform you are going to operate on. There are many different social media platforms to choose from; the list below provides a breakdown of some of the biggest social media marketing platforms.



Facebook is one of the most popular social media platforms, with nearly two billion daily users. The biggest age demographic of Facebook users is the 25- to 34-year-olds, followed by the 18 to 24 age group. Facebook can be used to share a range of content such as video content, stories, live streams, written content, polls, and links.


Instagram has over 1 billion daily users, the largest age range of the platform is 18 to 24-year-olds, followed by 25 to 34-year-olds. Instagram is an image-specific platform, although you can share text in captions and live videos.


Twitter has fewer daily users than Instagram and Facebook but remains a potentially valuable platform for marketing. The generation who are most active on Twitter are millennials, but it is also popular with both younger and older generations.


TikTok is a relatively much younger platform than any of the others listed above, the platform was launched in 2017. TikTok is known by the name Douyin in China, and together the number of active daily users is almost 1.3 billion. TikTok had a 1157.76% increase in global userbase from January 2018 to July 2020. The platform is most popular with Generation Z, with 63.5% of its user base being aged between 10 to 24.

Other social media platforms that can be successfully used for marketing include:

  • YouTube
  • LinkedIn
  • Pinterest

When you choose which social media platform to focus on with marketing, you must choose a platform that is most relevant to your target audience.

What is a Social Media Marketing Platform?

By knowing what is a social media marketing platform, you’ll be better equipped at making effective social posts. Managing social media marketing can be very difficult as it requires almost constant attention; luckily, this can be made much easier with the use of the right technology.

A social media marketing platform is designed to enable a business to more effectively manage its campaigns. It allows you to create, schedule, and monitor content and provides useful data analytics and other relevant information.

What are Social Media Advertisements?

As the name suggests, this is a type of advertising that is specific to social media. Each social media platform has its own rules and regulations when it comes to advertising.

In general, social media advertising is used to supplement a social media marketing campaign. The reason that it is so useful is that it enables brands to market to highly relevant target audiences and quickly expand their brand reach.

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