The marketing world continues to evolve rapidly, and traditional marketing methods may no longer be as effective as they once were. If you’re not keeping up with the latest marketing trends, you’ll likely fall behind your competitors.
In fact, 2021 research found that around 20% of new businesses demise within their first year, and 60% don’t make it to their fifth year. This failure is due to many factors, such as limited resources, mismanagement, and, more importantly, ineffective marketing.
To stay ahead of the curve, business owners like you need to innovate and try new marketing strategies constantly. After all, well-established marketing can drive sales and growth.
However, keeping up with an ever-changing landscape can be challenging as you wear many hats to juggle different responsibilities.
There’s a lot on your plate, from managing employees to customer service, making it common for marketing initiatives to get pushed to the back burner. And this is where hiring professional marketers come in handy.
Aside from helping you plan and manage your marketing efforts efficiently, opting for this approach as early as possible can be more cost-effective than doing the task on your own, waiting another year, and making no progress.
What Is Outsourced Marketing?
Outsourced marketing is when you hire an external consultancy to manage your marketing planning and activities.
This professional service can encompass everything from social media and content marketing to search engine optimization (SEO) and lead generation. Essentially, it’s a way to get expert help without adding headcount to your full-time team.
There are several advantages why you should outsource your marketing. To give you insights, here are the top reasons:
1. Save time and resources
Marketing involves a lot of planning, research, and execution. It can quickly take over your day-to-day operations if you’re not careful. This is especially true if you have limited resources and manpower.
After all, hiring a full-time marketing team can be expensive. You’ll need to pay for the employee salaries, benefits, and training. You’ll also need to purchase the necessary equipment and tools for your marketing team.
On top of all that, you’ll also manage and oversee their outputs. But you can make things easier and avoid these hefty expenditures and time-consuming tasks by outsourcing your marketing tasks.
Working with a marketing service provider can help you with the heavy lifting. These professionals have the latest tools, knowledge, and team of experts to get the job done right.
You don’t have to worry about the overhead costs of setting up and running a marketing department. You can leave all the work to the third-party marketing specialist while you attend to other aspects of the business. It can also be a cost-effective solution as you’ll only need to pay for the services you employ.
2. Focus on your core business
As a business owner, it’s important to focus on your core competencies. This is the only way to ensure that your company runs smoothly and efficiently.
Unfortunately, juggling other company components, such as marketing tasks, can often take you away from your core responsibilities. If your attention is divided, it can lead to major problems, such as a drop in productivity.
Collaborating with a marketing specialist to supplement your in-house team can help you allot more time and focus on your core business.
These experts can handle the day-to-day marketing tasks, leaving you free to concentrate on other areas of your business. This, in turn, can help you to achieve your long-term goals and grow your business.
3. Get fresh perspectives and ideas
It’s easy to get stuck in the same mindset, especially if you’ve been working on the same marketing initiatives for a while. You might not be able to see the situation objectively and could be missing out on potential opportunities.
This approach may result in losing customers without even realizing it. After all, consumer expectations and behavior change rapidly, so your marketing tactics need to adapt to these changes.
An outside perspective can help breathe new life into your marketing plan and campaigns and give you innovative ideas.
For example, a third-party marketing agency can provide valuable insights that you can consider. These experts deeply understand the industry and can help you develop a professional marketing strategy.
Here are some creative solutions that outsourced marketing services can offer:
- Competitor analysis
- New product launches
- Targeting new market segments
- Access to the latest tools and technology
Overall, getting professional marketing techniques from an outsourced team can help you get out of your comfort zone and explore new possibilities.
4. Boost customer satisfaction
Did you know that 68% of consumers leave a company due to poor customer service? Today, customers expect a more personalized and higher level of service. They want quick responses to their queries and concerns.
Hence, they’ll likely take their business elsewhere if you can’t provide this attention. That’s why you need to step up your game by improving your marketing techniques.
An outsourced marketing provider can help you boost customer satisfaction in several ways. They’ll help you to:
5. Create engaging content
Compelling content is key to keeping your customers hooked. Whether it’s an interesting blog post, an infographic, or a video, it should be valuable and informative. This content will not only educate your clients but also position you as an expert in your industry.
Partnering with marketing experts can help create content that resonates with your target audience. They can also ensure that your content is distributed across the right channels.
6. Develop a strong social media presence
Did you know that around 82.7% of people are active social media users in Australia? This statistic is just the tip of the iceberg regarding social media’s potential.
An outsourced marketing firm can develop a social media strategy that works for your business. For example, they can run social media ads to promote your products or services. They also know how to build a loyal following on this powerful platform. These followers can become your brand advocates and help you take your business to new heights.
7. Monitor customer feedback
A report found that for every 1000 individuals in Australia, around 95% read customer reviews before making a purchase. This statistic highlights the importance of customer feedback in marketing your business and converting leads.
In addition, customer feedback is essential to understand your customers’ needs and wants. It can also help you identify areas where you need to improve.
A marketing service provider can set up systems to track customer satisfaction levels. They can create surveys to collect customer feedback and use this valuable resource to make necessary adjustments to your marketing efforts.
With that, boosting customer satisfaction should be one of your top priorities. After all, happy and satisfied customers are more likely to stay loyal to your brand and spend time and money with your company. You can improve more of this factor by collaborating with an outsourced marketing team.
8. Take your professionalism to the next level
Every business needs to present a professional image to succeed, as first impressions matter. The perception and trust of your target audience could be influenced by your company’s marketing materials, such as your website and social media platforms.
They’ll likely move on to your competitors if they don’t feel or connect with what they see. Of course, you can’t afford to lose customers in this way.
Hiring a third-party marketing agency can take your professionalism to the next level, especially if you’ve been doing DIY marketing for the most part of your business.
These experts can help you create a strong branding strategy to make your business stand out from the competition. They’ll ensure that your marketing materials are well-designed and up-to-date. With their help, you can establish a solid and positive impression that can encourage more prospects to do business with you.
Every business needs a robust marketing strategy to succeed. However, developing and executing a marketing plan can be time-consuming and challenging. That’s why it’s often a good idea to get help from professionals.
Now it’s time to take action and evaluate whether outsourced marketing services would benefit your organization.
The points discussed in this article can guide you in making an informed decision. If you decide to take this route, ensure to partner with a reputable marketing agency that can take your business to the next level.
Arnab is a passionate blogger. He shares sentient blogs on topics like current affairs, business, lifestyle, health, etc. To get more of his contributions, follow Smart Business Daily.