As of 2019, there were over 60 million people listening to podcasts each week, a 300% increase from the number of podcast listeners in 2013. Needless to say, podcasts have become a lucrative revenue stream for many brands, thanks to large audiences and in-show advertisements.
Because of this, you might be in the process of starting your own podcast, whether as part of your brand or as a standalone product. But in order to find success with podcasting, there are a few marketing tips you need to know before you begin.
Read on to learn 3 of the best marketing tips out there for new podcasters.
1. Publish Your Podcast in as Many Places as Possible
One of the best things you can do in terms of podcast advertising is to publish your episodes in as many different places as you can. The easiest way to do this is to sign up for a podcast hosting service such as Podbean. All you have to do is upload your podcast to your hosting service and they’ll do all of the distributing work for you.
That said, doing it yourself is also an option. If you choose this route, you’ll need to make a checklist of the various podcatchers you’ll be uploading to and ensure each episode is sent to all of them.
The most popular podcatcher is the iOS podcast app, but there are many others to include in your list. A few of which are:
- Google Play
It’s also a good idea to put your podcast on YouTube. If you don’t video record yourself, simply put the audio over an image of your brand logo.
2. Encourage Word of Mouth Advertising
If you have a blog, website, or produce video content, you’re probably familiar with a call to action. Well, CTAs are just as important in podcasts!
At the beginning and end of each episode, encourage your listeners to subscribe to your podcast and share any episode they particularly enjoy.
Asking for reviews can also be helpful, but there’s one caveat. You have to be authentic and honest when asking your listeners for their support. If you come off as pushy or demanding, you’re likely to turn your listeners off and risk losing them altogether.
Don’t forget to advertise your podcast on your own site as well. You should be able to add a podcast widget to your homepage that allows users to enjoy your episodes while they browse your site. You can either do this yourself or enlist the help of a website development specialist.
3. Make Connections With Other Podcasters
Last but not least, it’s important to make connections with other podcasters, especially if you have a new website or podcast. Creating a network of friends and colleagues in the podcasting community can be what launches your brand to success.
Within this network, you’ll be able to share helpful advice, offer support, and brainstorm promotion tactics. It also opens the door to cross-promotion, meaning you can promote relevant podcasts on your episodes in exchange for the other brand promoting you on theirs.
Promote Your Podcast With These Marketing Tips
Launching a podcast is a great deal of fun, and watching it grow from nothing can be incredibly fulfilling.
However, as fun, as it is to be a new podcaster, it’s even better if you can find success and make a little money doing what you enjoy. With these marketing tips for podcasters, you’ll be on the road to a thriving podcast in no time.
In need of more advice for marketing your brand? Be sure to take a look at our blog!
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn