If you are struggling to find your place on social media, you are not alone. This struggle is common to businesses and individuals alike since you might be unaware of what you should post, whether retweets are more powerful than likes or whether they hold the same weight in social media interactions.
Learn all you can about your audiences
Before we can discuss anything else on this list, the most important guideline you should know is that you must know who your audience is. Otherwise, failing to know it results in you failing to know what they want and what their needs are.
To start defining your audience, ask questions such as:
- Who you are connecting with – their ages, average earnings, languages, where they are from, their hobbies, the life stage they are in
- What value your service or product offers them
- Your social media analytics
- The results you are getting from testing ads on them
Know the networks you will use and those you will not
A common mistake brands make on social media is spreading your efforts too thin by joining too many platforms and failing to use them effectively. This is where your research findings into your audience come in – when you know your target market, you will know the networks they mainly spend time on.
Some insights you should examine include Instagram, Facebook, TikTok, and Twitter demographics. Once you figure out where your audience is, you can combine several data points and sell your brand in a better way.
a. Make plans
After knowing where your audience is, you can now plan a social media strategy, such as using celebian to build your followers on TikTok if that is where you want to focus your effort.
Your strategy should act as a summary of your social media goals, and the highlights it should include are:
b. Your goals –
To know what you need to achieve; you must use some form of metrics to measure your progress. For instance, you can track engagement through the number of mentions, likes, and comments on your posts. On the other hand, tracking sales can involve checking conversions through email signups and website clicks.
c. Auditing –
Knowing your goals makes it easier to monitor strategies that work and those that do not so that you know if you need to stop doing something. For instance, you can check who is connecting with you, who you are connecting with, whether your target audience is seeing your posts, and so on.
d. Check the competition –
Because they will provide you with useful pointers on what works and what does not.
e. Check for your brand’s mentions –
You need to know what people are saying about your brand and analyze it, and thankfully social media management platforms make this task very easy. Knowing this information will also help you spot potential influencers you can work with to promote your brand or change some elements of your marketing plan.
Know your social media tone
Brand voice is everything when you want people to remember you, whether you recognize it or not. Because people subconsciously will build an image of your brand in their minds, ensure you deliberately craft the image you want them to see you as. You can do that through:
- Getting your favorite adjectives or words to develop your brand’s personality
- Writing in the same way you talk without making things too complicated for readers to understand
- Use the reader’s perspective as your basis for writing.
- Avoiding sensational or dramatic headlines
Use the ‘rule of thirds’
Not many people will mention this strategy, but it is highly effective in keeping your audience engaged. This involves:
- 1/3 of your posts should be to generate profits, convert your readers, and promote your business
- 1/3 of your posts will be from your industry’s influencers or similar businesses
- 1/3 of your posts will be personal stories that increase your brand’s reach
The result of this is that your audience will see your willingness to collaborate with others, that you know your industry, and you know your position in it.
These strategies and many others should help you formulate a winning social media strategy, and you can use it for both your business and your brand.