The biggest social media trends of 2020 have emerged almost out of necessity due to the global coronavirus pandemic. This phenomenon has challenged all businesses, from large corporations to your favorite local restaurant.
New challenges force innovation and adaptation, and according to Kohl’s CEO, Michelle Gass, may have forced eCommerce innovation five years into the future. So, where exactly have the social media trends of 2020 taken place? How can you utilize them to your advantage in 2021?
Top Social Media Trends of 2020
You may already have some idea of where the social media trends of 2020 have taken place. Your business is more than likely utilizing one or more of the top social media platforms already. If you haven’t guessed them, the top five social media outlets of 2020 were Facebook, YouTube, WhatsApp, Facebook Messenger, and Instagram.
This trend is unlikely to change as we continue onward through 2021, but what exactly made these platforms a trend for social media marketing services in 2020?
Customer Engagement and Facebook Messenger
Facebook CEO Mark Zuckerberg has stated that Facebook Messenger is the leader in communication on Facebook. Facebook messenger is a private communications app. An app that allows customers to engage with your brand safely and directly.
Let’s say you own chiropractic practice, for example, and a potential patient sees your chiropractic Facebook ads. They can immediately engage with your office under the privacy of Facebook Messenger if they choose to do so.
Instagram Stories and Shopping on Instagram
With 1 billion active users on Instagram, 500 million of them are using Instagram stories. Instagram stories can provide your brand a chance to advertise new products to that potential audience visually.
Do keep in mind what audience you are trying to target. The major demographic behind Instagram is female users aged 18 to 24.
YouTube Marketing and Video Content
By 2022, 82% of all online content will be video content, according to Cisco’s study. The continuing rise of the YouTube platform allows you to create, promote, and monetize your business’s video content. It may be the video advertising platform you need to improve your content marketing strategy.
WhatsApp and Customer Service Messaging
The WhatsApp messaging application was used by 1.5 billion people in 2018. It is increasing at a rate of half a billion people every year. What a great way for your customers to contact your company directly! Not to mention that WhatsApp is fully encrypted and ensures all business communications are safe and private.
Ready for Social Media Marketing in 2021?
With the first quarter of 2021 closing in, we hope you haven’t missed a valuable opportunity to take advantage of one of these growing social media trends of 2020.
Check out more articles about social media marketing, and don’t forget to let us know what you think about this article below. Our team will keep working hard to bring you more informative articles for your social media marketing campaign in 2021.
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn