You’d love for your business to go viral on social media—but it’s just not happening. If you want your business to dominate social media, you need to hire the right social media manager.
But how can you be sure to find the right candidate for the job? Just about everyone claims to be a social media expert these days, but few have the actual skill and training needed to take your business to new heights online.
You need someone who’s an expert on Facebook, Pinterest, Instagram, and even TikTok. They also need the ability to keep up with rapidly-changing algorithms online.
With the average social media management salary around $51,000, it’s important to find the right person, since it’s a big investment for your business. If you’re ready to hire a new social media manager, here are the top things to consider.
What Tasks Will Your Social Media Manager Focus On?
Before putting out job ads, you need to be very clear about what your social media manager will and will not do. Knowing exactly what tasks are required helps you find the right person who is an expert in those areas.
Common social media management tasks include developing a digital marketing plan, scheduling social media posts, creating Facebook ads, and keeping up with industry trends and changes.
Consider Experience
Mastering social media for small businesses requires experience and skills since it’s harder than ever to stand out and get noticed online.
When looking for candidates, try to find people with experience doing social media for similar companies to yourself. Someone who’s worked for a similar size company in the same industry will know the field well enough to bring you success in the digital space.
Look for Creativity and Innovation
While experience matters, creativity in social media is also essential. It takes a creative and innovative eye to come up with clever Facebook ads, engage with your audience, and grow your social media accounts.
There’s a lot to be said for candidates who can think outside the box and isn’t afraid to try new things.
Ask for Examples of Their Work
You need a social media manager with a proven track record of success. Ask candidates to show examples of previous campaigns they’ve worked on.
A serious candidate will be able to show they’ve grown social media accounts, increased sales, or increased online engagement within a set period of time. They should also be familiar with all of the social media analytics and metrics, ensuring they know how to measure results.
Use These Tips to Ace Your Company’s Social Media Management
If you’re ready to hire a fantastic social media manager, use the tips above to get started.
Many social media management jobs get dozens, if not hundreds, of applications. So, it’s essential to sort through them and find the right candidate.
Then, your company will be on the way to growing online and taking your business to new heights!
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