Events are a crucial part of crafting a lasting brand image and reputation. However, if the registration process for your event is less than par, it could create bottlenecks that could prevent potential attendees from gracing your event. For starters, it is essential to make registration as seamless as possible to increase the likelihood of getting high attendance. Stick around to learn some of the steps you can take to boost attendee conversion for your event.

Collect Relevant Data

The first step to planning a successful event is ensuring you have your facts straight. Once you have all the information you need, event planning becomes easier and you will be better positioned to make informed decisions. For instance, if you want to serve food at your event, it would help to collect data about dietary restrictions during registration.

Make The Process Simple

Your clients will click away from your website if they take more time than necessary to get into your event. Therefore, it would be wise to leave out any noise and get straight to the point. Avoid placing any hidden fees or destructive Captchas on your website. Any information the user needs to know should be placed upfront for them to see and make the decisions.

Consider Group Registration

People love to attend events in groups, meaning more clients will register for your event if you make that option available. You will also be better positioned to plan seating arrangements for individuals who want to register as a group. In addition, you are likely to make more money since the group leader will pay the total amount. The best way to encourage users to register in groups is to offer a slight discount or a freebie.

Create Custom Signup Forms

Every aspect of your event should portray your unique style and relay your brand message, including your signup forms. Creating a custom sign up form for your corporate event with the look and feel of your company will boost brand visibility. You can use a registration service with custom themes to build custom forms for your event.

The beauty is that it makes it super easy to edit. It allows you to use custom CSS stylesheets and even create your own registration form with different types of questions. You can also edit your questions in place using our intuitive drag-and-drop form editor. Go for a service that has a very responsive team that can help you design bespoke forms for your event.

Ensure you optimize your mobile page

A significant percentage of the people attending your event will likely use their mobile phones to look up and register for it. Therefore, ensuring that your mobile page offers a seamless experience and doesn’t hang often would be wise. The peg should also be responsive enough to fit devices of all screen sizes, from smartphones to tablets.

Provide numerous payment options

Some potential attendees could skip on registering for your event if you don’t offer a payment option that is convenient for them. Offering multiple payment options increases the chances that you avoid losing major dollars. Ensure you incorporate standard payment options like PayPal and offer support for credit and debit cards. It would also help to support cards from foreign countries.

Wrapping up

That’s it! It is now time to implement these steps to boost your event conversion rate. At the end of the day, it boils down to giving your target audience a bespoke experience throughout the customer journey.

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