This is where eCommerce software solutions come into the picture. However, most users struggle when trying to choose the best one for their specific needs.

In this article, we’ll recommend the best eCommerce software solutions on the market to help you make an informed decision when building your business and make your life as an entrepreneur easier and more enjoyable.

Cloud Security

To run an eCommerce business successfully, you must first gain your customers’ trust. They must believe in your brand and the only way is to be transparent. Using their testimonials or running a blog can help you boost your company’s credibility and overall success.

Another way to increase their trust is to keep their personal information private.  It’s a known fact that eCommerce businesses are a major target for hackers because of stored financial and personal information. For this reason, cloud security software is highly recommended for eCommerce businesses, regardless of their size.

Cloud security is a part of cyber security that is dedicated to securing computer systems in the cloud. This includes ensuring that data remains private and secure across networked infrastructure, applications, and platforms.

For example, if you have an Amazon FBA business, you can make use of AWS cloud security to protect your data from unauthorized access. AWS data protection services monitor and protect your data in real-time, providing you the peace of mind you need to run your online store securely.

Add a Live Chat

Special guidelines are not needed for the best eCommerce businesses. They manage to function as user-friendly and every visitor finds navigation through them simple and easy. This is what you want to attain, a good structure that will keep your user navigating through your store effortlessly.

Still, there will be times when your visitor will need to contact you and in today’s fast-paced world, nobody has the patience of waiting a long time for an answer. As there are endless options available on the market, it is highly probable that if they don’t wait, they’ll be quick to buy from you at the moment while looking at your store.

The best solution to make this possible for your customers is to install live chat software. Adding a live chat window on your website can do magic for your business and significantly boost the conversion rates at your online store.

Look at what the best live chat solutions on the market are and pick one that suits your needs and preferences.

Install Analytical Software

To optimize your website and grow conversion rate, you might also want to look at the idea of installing analytical or attribution software. It’s a great way to “spy” on your store’s visitors, collect data, and track how they move through your store and how they use it.

This is data you can gather at your eCommerce business and use it to your advantage. By using this data, you can move specific elements across your website and see the impact it has on the conversion rate. When eCommerce uses certain analytical tools, it can make specific optimizations within a tool just by dropping, dragging, or rearranging elements, without having to engage their developer.

Use CRM Software

The eCommerce industry may be growing at full speed, but the industry’s competition is fierce. Customers are offered more choices than ever. To stand out from the crowd, you need to offer a seamless experience and satisfy customers with every transaction.

It’s important to capture the attention of new visitors, and assess what they want, and make personal connections. For existing customers, you need to examine their previous buying patterns and use the information to retain them as a customer. If you collect data from various tools used for sales and marketing, the information becomes fragmented and difficult to read.

CRM eCommerce software unifies these fragmented tasks and creates a unified overview of leads that you can use for sales and marketing. It also provides important insights needed to focus on the right leads. The valuable insights allow you to make smarter decisions, improve customer retention, and increase revenue.

Conclusion

The software solutions we mentioned above will help you protect your company’s and customers’ data, interact with buyers, and provide important insights on leads. Running an eCommerce business is a fantastic way to reach a broad customer base and increase sales and these eCommerce software solutions will support your growth.

Read Also:

• 3 Things You Should Know Before Building eCommerce Website From Scratch
• Tips For Choosing The Best Platform For Your eCommerce Store
• 5 Awesome Ecommerce Site Design Hacks for More Customer Interaction

The post The Best eCommerce Software Solutions appeared first on Smart Business Daily.

There’s plenty of growth in the market but also significant competition, so you need to set yourself up well for success. One way to do that is by picking the right platform on which to host your eCommerce shop. Here are some of the essentials to look for when selecting one. 

4  Tips To Choose The Best Platform For Your Business

Before you choose the best platform, determine what kind of features and functionality you require for your website. Think not just about what’s urgent now, but what you could need in the future. Determine your business goals and work back from there to understand your platform needs. 

Choosing a credible platform that helps exploit the full potential of an eCommerce website is something all businesses want. In this regard, a number of businesses make the mistake of choosing the wrong platforms that offer very little or no functionalities, customizations, and so on. eCommerce platform migration then becomes an important aim for such businesses. In the following section, we are going to help businesses with tips on how to choose the best eCommerce platforms.

Here are four tips to guide you and help you to choose the best platform.

1. Features And Functionality

For instance, will you need to add hundreds of different products for sale in multiple categories, or will you have a more limited offering?

Do you want a search bar on the site plus forms such as those for contact? What about a blog or a newsletter signup function?

How do you want the site navigation to work, and do you need live chat software to communicate with shoppers in real-time?

Perhaps you wish to add a comprehensive website heatmap tool so you can see how people browse and buy when on your website? 

These are just a few questions to ask yourself. No matter what you sell or how small or large you want your business to be, there are likely many different features you require in a website’s best platform. It’s vital to think about functionality needs upfront instead of doing so when it’s too late. 

2. Security

When starting a business or choosing a website’s best platform, not enough entrepreneurs consider security. Unfortunately, though, hackers are out in force and continually look for ways to break into networks, crash systems, steal data or hold it to ransom, and otherwise cause havoc. Make sure you look for an eCommerce website platform that’s as security-conscious as possible, then.

Many large, well-known, trusted offerings, such as Squarespace, WordPress, and Wix, focus heavily on stopping cybercriminals from breaking into sites because they have so many customers and big reputations to protect. No matter who you consider, though, find out what steps the platform takes to design software securely and update it regularly to plug security gaps. 

3. Customer Support

As a business owner, you know how important customer service is for satisfying consumers and ensuring they finalize transactions, buy again, and speak about a venture glowingly. However, you can’t provide excellent support to your shoppers if your website goes down or other problems arise and you can’t fix them, or at least not quickly.

When researching website platforms, find out what kind of customer service they offer their users. If anything goes wrong with your online store, you need to be able to get in touch with tech support right away with the best platform to get the issue addressed and minimize downtime and client frustrations. 

Look for platforms offering 24/7 communication options so you can contact staff for help any day of the year and at any time. It’s also best if companies provide support via multiple options, such as live chat, phone calls, emails, and social media responses. That way, you can choose the communication method that suits you best at the time. 

4. Flexibility And Customization

Another tip is to consider flexibility and customization. You’ll probably want to select a provider that makes it easy to get set up speedily with template options and no worries about knowing how to code. However, this doesn’t mean you definitely won’t want to make changes to a website template to make the site your own and give you the specific functionality you require. 

Ask different platforms how customizable their software is and if you can hire anyone to make changes or if you can only use their tech crew to get what you need. See if there’s flexibility with the apps and other programs that you can integrate and connect with the platform, too. 

Other elements to look into before you select the best platform include how user-friendly products are, what analytics and reporting options they provide, and the total costs to use a platform. You want a scalable and mobile-friendly platform and one designed to help you rank well in search engines, too. 

Conclusion:

The more information you can glean about the options before deciding, the more likely it is you’ll get the best fit for your needs now and won’t have to make a painful switch later. Best platform means that one efficiently fulfills all the work and your business operations are growing smoothly.

Read Also:

• Top Tips for Better Mobile Marketing Results 
• Taking your B2B business online

The post Tips For Choosing The Best Platform For Your eCommerce Store appeared first on Smart Business Daily.