Today, many businesses undervalue the importance of reviews and review management. To this day, word-of-mouth advertising is still one of the most effective forms of advertising we have available to us.
When your customers have a great experience with you, you’ll not only want them to share their experience with those close to them, but you’ll want them to share their feedback on your business’s website, Google My Business, Yelp, or on social media.
In doing so, you are then inviting your future customers to preview the experience they will have and establish trust with your brand before they contact you directly. With this in mind, they’re much more likely to choose your company over those that carry several negative reviews.
Here are some recent review statistics:
- 89% of customers will not act before reviewing what others have to say about your services and products
- 15% of customers will not trust businesses without reviews
- Only 65 of customers do not trust reviews at all
- Google accounts for 57.5% of all reviews worldwide
- Bestselling products have a 4.2 – 4.7 rating
- Local businesses have an average of 39 reviews
Not every review includes the kind of feedback that we all crave. However, responding to negative reviews demonstrates your customer’s worth and commitment to superior customer service.
By doing so, you demonstrate to them that you empathize with them, and are eager to rectify the situation regardless of the cost or efforts. This helps to re-establish their confidence in your business and fosters the formation of new relationships. Your business can utilize reviews to expose weak points and demonstrate acts of due diligence for the benefit of your audience.
Additionally, engaging with disappointed or dissatisfied consumers may result in repeat business. Your response creates a new opportunity for your company to receive a second chance when their concerns are addressed or rectified.
In addition, social proof of purchases drives sales. When you observe someone confident in their decision to make a large purchase, invest, or choose a company to complete a project, are you more or less likely to want to follow in their footsteps? The short answer is yes.
Consumers are more likely to relinquish their time and money to a service, product, or activity if they know that someone has already had a positive experience. A simple five-star review can be the make-or-break point for someone to pull the trigger and choose your business.
Reviews make your presence in the digital marketplace more visible. When you try to find a service or product, where do you go first? More than likely you said Google or social media platforms such as Facebook or Instagram.
Positive reviews help feed the algorithm of these platforms with the help of fresh content, thus, keeping your brand in circulation. Before determining whether to do business with your company, consumers read an average of ten reviews. As a result, it is critical for your business to have numerous reviews on a variety of digital channels.
Giving your customers the ability to leave reviews gives you a direct line of communication. Reviews not only allow your customers to express their experience, but it allows you to form more personal relationships much like through social media engagement for you to learn from them and continue on a path of improvement for the future of your business.
While the manner in which you market your business is critical, having others talk about you is an excellent approach to amplify your message. By increasing positive conversations about your company, you will significantly increase your marketing efforts in a short period of time.
Rank It Up Marketing is a Cave Creek internet marketing company that specializes in social media management, and other forms of marketing including Facebook Marketing. For more than 25 years, we have worked closely with our customers to help their businesses find successful digital marketing strategies that will maximize your brand awareness, lead generation, and overall conversions.
Kiara Mccoll is a content manager at a digital marketing agency, where she gets to do what he loves doing- writing and managing content with smart content marketers in the company.