The Link Building Debate: Is Link Building a Genuine SEO Strategy?

Published on: April 9, 2022

Last Updated on: July 19, 2022

Link Building

toc impalement

If you are new to the concept, SEO is the procedure of augmenting the visibility of a web page in search engine results whereas link building is the process of acquiring links to a website from other websites. It is one of the most important aspects of SEO and it is an important factor to rank well on Google’s search engine

Simply put, link building is the procedure of getting other websites to link back to your website. Marketers and business owners are interested in link building in order to drive referral traffic and spike the site’s authority. 

Link building is a crucial part of digital marketing because links are the backbone of the internet. They are the foundation that search engines use to determine how your website ranks in search results.

There are many different ways to do link building and you’ll read about them in this article, but it all comes down to one thing: creating content that other people want to link to. 

This can be done by developing relationships with influencers and journalists, participating in online communities and forums, writing guest blog posts, or even just emailing people who you think would find your content interesting. 

Link Building Strategies For Non-Tech Marketers

Link building is an important part of SEO but it can be difficult for non-technical marketers to get links on their own. Here are some strategies that they can take on to help themselves in this field. 

1. Do More Guest Blogging:

Guest blogging has been around for a long time and it’s still one of the most effective ways to get quality backlinks for your site. It’s also one of the easiest link building strategies you can use.

If a person from your target audience writes a blog post on your site, you have the opportunity to share their content and add them as a link. 

2. Create an Internal Linking System:

This is also one of the easiest ways for non-technical marketers to create backlinks to their site because it’s something they can do without enlisting help from developers.

If you have a website with multiple pages, create a “back to top” link at the top of every page that links to the homepage. Your visitors can easily get from one point on your site to another without having to leave. 

If you find popular blogs in your industry, like Mashable or TechCrunch, share the article on your site and create a backlink to it. This is an easy way to get high-quality backlinks since it doesn’t take much time or effort on your part.

4. Promote Your Site:

Social media is an effective way for marketers to reach their audiences and promote their products/services with minimal work.

Link Building alone will not help

In a world where search engine algorithms are constantly changing, it’s important to stay up to date on the latest SEO trends.

But depending on link building alone will not ensure quality SEO and you should research the topic or read more about it to get in-depth information.

The way to find success is to have a working combination of link building, content marketing, and social media marketing.

SEO has now become a buzzword and its importance is well known in and around the tech world. There are various aspects to SEO and link building and one needs to be aware of everything about them to actually gain an advantage using these strategies. 

The Final Takeaway

Link building is undoubtedly a good SEO trick. However, it’s only accomplished when it’s earned from high authority websites.

This on the other hand will help you build the brand, and nurture an audience who would help to amplify the content. Google confirmed that the links and the quality content are two major ranking factors for SEO.

I hope Your query has been resolved in this post. Let’s meet in the comment section if you want to share any opinions, feedback, or comment with us.

Read Also:



Arnab Dey

Arnab is a passionate blogger. He shares sentient blogs on topics like current affairs, business, lifestyle, health, etc. To get more of his contributions, follow Smart Business Daily.

Related Articles