2022 is upon us, and after a tough two years of business struggling to adapt and evolve, most businesses globally are now looking at growing and expanding.
However, this may not be as simple as it appears at first glance. While the last two years have been spent on business continuity strategies, growth and expansion may seem a bit daunting going forward.
So, we thought we would give you a helping hand. We took a look at what some of the biggest brands are doing globally and found out some of their most simple strategies to scale their businesses. Ready to pick up a few tips and techniques? Let’s get stuck straight in.
1. Automate Your Lead Generation Strategies
One of the most resource-intensive aspects for any business is building up qualified leads that you can target. There are multiple different platforms that offer goldmines of leads, but the challenge is finding them and directing them to your website.
Luckily, over the years, a plethora of great digital tools have been developed to scrape these platforms and extract leads that have a high potential of converting on your site. Take LinkedIn, for example. This is a great platform for B2B eCommerce sites to pick up some potential new customers.
You can visit this official website to learn more about the LinkedIn automation tool, which will enable you to automate messages, create funnels, and effectively manage all of your contacts.
As a result, you can continue with your other tasks during the process of identifying and isolating the leads that you can contact directly in order to convert them into loyal, paying customers.
2. Effectively Manage a Remote Workforce
COVID-19 has turned the workforce on its head. HR has evolved completely in the last two years, and businesses have had to adapt to more remote customers and employees.
Numerous businesses have started looking more at contractors and freelancers due to the affordability and ease of employee management. And it looks like it will be a permanent adjustment in most companies. But, are you ready for it?
While many companies have put in temporary measures to manage their remote and freelance employees, others have gone a step further. Thousands of companies worldwide have integrated various platforms and tools into their day-to-day operations.
So, if you have not done so already, consider investing in management software for your freelance workforce. With these tools, you can effectively manage everything about your contractors and remote staff.
From onboarding, managing, and paying contractors to centralize vital information for everyone to access and streamline your workflows. Employee productivity is also essential. With software, you can keep track of employees’ attendance, which can increase productivity.
3. Measure, Monitor, and Test Everything You Do
Budget is important for small to medium businesses, resources are few and far between and every small bit of effort counts. Marketing is one of these aspects that also takes up a ton of resources in a small company, but there is something that a ton of companies overlook.
Perhaps it is because more time needs to be spent on campaigns and content development, or perhaps the budget is really tight.
But, metric measurement and tracking are actually vital to the success of your business. By continuously measuring and monitoring what is taking place on your site, you will know what is working and what isn’t.
So, you can monitor things like the traffic coming into your site, how it behaves, where it comes from, and where it goes with Google Analytics. Whether you have organic traffic coming in from keyword optimization or a great campaign, you can have a birds-eye view of it.
Your social media platforms and email tools also provide you with this information. You are able to track your click-throughs, open rates, and engagement.
So, you can track what is a successful campaign and which falls flat. In this way, you can plan campaigns going forward around what worked and what didn’t.
4. Boost Your Online Presence
If you do not already have a completely optimized website for your clients, 2022 is the year to do so. Your website is the digital face and sales point for your site, and digital has become everything over the last few years. So, take some time to overhaul it this year if you need to.
The customer journey is a key consideration when planning your site, so spend some time on integrating UX principles through the sales funnel to ensure that you start heightening your conversion rates.
Spend time on your SEO. Organic traffic is one of the largest sources of conversions for your site, so make sure your keyword research is up to date, that you are putting a bit of a budget behind it, and that your content is good enough to educate and inform your customer.
Remember, it is your content that will stick out to your customers, so, it is important to spend time and money on creating good content that will bolster your brand. You want your content to resonate with your brand, so make sure all of your social platforms are updated constantly.
Conclusion
It is easy to start becoming smarter with the resources at hand. You don’t need a big budget to improve your business in 2022. You need to simply learn how to take advantage of the tools and platforms available online.
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