Studies from the Bureau of Labor Statistics show that 65 percent of new businesses fail within the first 10 years.
While this is a disheartening statistic, it’s a cold, hard fact of the business world. And, for this reason alone is why as a business owner you need to use all the tools at your disposal in order to see your business thrive.
All businesses need exposure, and this is especially true if you hope to not end up in the 65 percent of failed businesses after a decade of hard work. In order to get noticed, you need to know a bit about marketing and brand awareness. The more educated you are on these elements, the better your ability will be to facilitate them.
The fact is, it doesn’t take that much effort to get noticed if you focus your attention on key elements of business marketing. In this post, we’ll outline several ways that you can gain exposure as a small business.
1. Web Presence
If you own a business today, you basically have to have a web presence if you ever hope to get noticed by customers. And, this is truly critical if you hope to get noticed on a national or international level.
While you can promote yourself in the local community fairly easily, you’re in a different world altogether when it comes to national and international exposure. In order to get noticed at this level, a web presence is a must. And, you’ll want your website to stand out in order to get noticed, and browsed.
2. Business Website
First and foremost, you’ll want to have a professional website made. You can choose to build your own website, of course, but having a professional web designer build your site will ensure that everything is done properly and professionally.
Your website is like your digital business card, and people will typically browse to your About page when first considering hiring you, or to purchase any goods or services that you offer. As such, you want your website to be easy to navigate, and you also want to ensure that all of your contact information is visible in several areas and that it’s up to date.
Once you have a website up and running, you should begin a blog and produce high-quality content that’s relevant to your industry. This way you can help to bring in traffic to your site by offering content targeted at your customer base.
The key to blogging is all in the headline. Though the content needs to be legible and logical, and offer a solution or something of value, the headline is what will get a reader to click and read, and hopefully browse your site for services.
In addition, blogging requires consistency. So be ready to think up new content every week, or hire someone to do this for you.
4. Social Media
One of the best ways to reach out to customers and create community engagement with your business is to get active on social media. Social media offers a business owner the platform to showcase products and services and to engage with potential customers.
With a social media profile, you’re not only able to talk about upcoming promotions, new products, events, and the like, you can use analytic tools to see how well your page is doing in the digital landscape.
As a rule of thumb, you’ll want to keep your social business profiles completely professional and avoid any pitty mistakes, negative content, or comments.
5. Brand Visibility
One of the best strategies for getting noticed in the business world is to make yourself as visible as possible. In addition to this, you also want your customers to associate you with your brand, and you’ll want your brand to represent something desirable.
In the world of brand awareness, visibility plays a huge role. And it’s only by building a brand that you can form the foundation for a successful business empire.
One of the key elements of brand visibility is to have something that you can associate with a business. This often comes in the form of a logo. A logo reflects your brand, and it should incorporate a design or style that resounds with your purpose for being in business in the first place.
Once you’ve developed a logo and you’re happy with the design and functionality, it’s time to circulate that image. To ensure that you’re getting the most exposure possible, it’s also best to apply your logo to everything you can think of, within reason, of course.
Consider making apparel such as T-shirts, hats, jackets, and the like, and have your logo applied to these items. In addition, you can also have custom-made clothing tags that incorporate your logo as well.
To get detailed instruction in brand awareness, you may dive into our “keep branding consistent” tips.
Marketing is the tool that will make you successful in the business world. And, good marketing covers all of the bases. Not only will you need to focus on digital marketing efforts such as with social media, search engines, and promotions you may be running exclusively online, you’ll also need to focus on more traditional elements of marketing.
Before you really dig into marketing yourself nationally or even internationally, you’ll need to establish yourself within your community. To do this, traditional marketing efforts can be implemented.
You can spread the word about your business by being active in the community, having your customers leave reviews, or offer them an incentive for a referral. You can also use more direct methods of advertising such as local radio or television ads, or use billboards, signage, and the like.
Above all, if you’re in business, you’re going to have to fight to keep your services on par with the competition. Too often businesses establish themselves and forget about their competitors, which can ultimately come back to haunt you and steal your customer base.
A smart business owner will constantly be looking for new trends in the industry, and keep a close eye on all competitors. So, if you want to be the top choice in your industry, due diligence will truly be your best friend.