6 Tips For Improving SEO On Your Shopify Store
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Published on: 04 November 2022
Last Updated on: 11 November 2024
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If you operate your own Shopify site, you are well aware of the fact that there is a lot of competition.
However, there are plenty of ways to make your store stand out among your rivals. Obviously, it begins with offering quality products. But aside from that, how do you actually drive traffic to your store?
The best SEO apps for Shopify use highly optimized content to rank higher in search engine results, thereby increasing your stores’ online visibility and presence.
Here Are Six Important Steps For Improving SEO On Your Shopify Store:
In a marketplace where everyone is competing for the same consumers online, you need to improve your SEO results to distinguish your store from its competitors.
However, sites built using platforms like WordPress are also easy to manage when it comes to SEO and when you compare wordpress vs shopify for SEO, you will understand the features and benefits that you can have using these two distinct platforms for your business growth.
And the below-discussed ways can help you boost the outcome of your Shopify store.
Here are 6 ways you can do that:
1. Start a Blog
If you don’t have a blog attached to your Shopify store, you are missing out on one of the best ways to generate business. Blogs combine the benefits of sales, marketing, and presentation all in the form of an informational/casual posting.
But by utilizing keyword placement, images with alt text (more on that later), and other aspects of SEO, you can get higher search results for not only your storefront and product pages but also for the blogs, which should have direct links to your items.
2. Conduct the Proper Keyword Research
It’s pointless to go filling your web pages and blogs with keywords if they aren’t the correct ones. Proper keyword usage starts with proper research. Find out which words and phrases are driving traffic in your market and get them placed into your content as soon as possible.
3. Implement Those Keywords Wherever Possible
There is a fine line between maximum keyword utilization and keyword stuffing. As a general rule, you want to get a variety of keywords into different pages and sections of your site. You want them on your homepage, in your product descriptions, in your Metadata, and throughout your blogs, just for starters.
*This is where using one of the best SEO apps for Shopify like Bloggle helps by optimizing these things for you*
4. Create More Backlinks
Getting quality backlinks from reputable websites goes a long way to improving your search results. You can do this by:
- Offering guest content to bloggers in your field/market
- Asking reviewers to review your product
- Getting links from the product manufacturer
- Placing them in your blog content
5. Optimize Your Site for Speed
If your website is slow and even slightly outdated, it can significantly impact your search results. Make sure you have your web pages tuned for performance and speed. If blogs and other pages are slow to load, it registers poorly for SEO.
6. Utilize the Proper Metadata
Simply put, Metadata is small, mini-descriptions within the content about the content. Metadata uses keywords embedded in title tags, headers, images (called alt text), and other locations to provide better SEO results.
The Best SEO Apps For Shopify Aren’t a Luxury, They’re a Necessity
The reason Shopify needs its own specialized SEO optimization is that the platform has a few unique characteristics and peculiarities that differ from WordPress.
That’s why in addition to the tips listed today, it’s highly recommended that you download a quality Shopify SEO app.
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